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2018

Construction machinery in case of "bear market" pain, looking forward to the arrival of "bull market"

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[Construction Machinery Industry Network] In 2014, the construction machinery industry as a whole can be said to be spent in the throes of a "bear market". The overcapacity and the overall decline of the Chinese market will undoubtedly have a huge impact on construction machinery enterprises. Overcapacity, for China's construction machinery industry, is not a new topic. As early as 2004, the relevant state departments were emphasizing structural adjustment and curbing overcapacity. At the same time, the corresponding background was the rapid growth of GDP at that time of about 10% year-on-year.

Compared with developed countries, the overall level of China's construction machinery is 10 to 15 years behind, but there are also a small number of products close to the international level, and are welcomed by developing countries because of their low prices. Some products that save labor, improve labor productivity and reduce operating costs (such as forklifts, small trucks, etc.) are also popular in European and American markets. The annual export volume of China's construction machinery products is only 0.25 billion ~ 0.3 billion US dollars, so the export potential is great. In 2010, driven by the 4 trillion yuan domestic demand policy, a large number of overcapacity occurred in the industry.

After nearly a decade of rapid growth, starting from this year, the national macro-control of China's economy began to enter a period of structural adjustment and transformation. For construction machinery enterprises, it is necessary to accelerate the promotion of independent innovation and focus on adjusting the product structure according to the changes in domestic and foreign markets and the development trend of science and technology in the industry, so as to avoid overcapacity caused by intensified homogenization competition.

From the perspective of operating capacity indicators, net profit and main business income of key construction machinery listed companies in the past four years, most of them have fallen to a certain extent. For example, Sany Heavy Industry's performance is expected to drop by about 50%, but from the overall construction machinery industry The decline in main revenue and net profit has not changed. Changlin shares, Xiagong shares and other listed construction machinery companies have suffered continuous losses. Xugong Machinery revealed in the latest "record of investor relations activities" that at present, the company's export income accounts for less than 20% of the total operating income.

For the industry, the current market situation is the consequence of disorderly and barbaric growth in the past. In the period of ultra-high-speed development, many deep-seated problems of enterprises have been covered up, and the expanding production capacity has brought great challenges to enterprise management. Many enterprises have problems in product quality control, new product development and corporate culture construction. This in-depth adjustment is an opportunity to solve many problems brought about by ultra-high-speed development in the past. It is in line with the law of economic development and is also necessary for the long-term development of the industry. At present, many blind entrants in the construction machinery industry are withdrawing, which is caused by the survival of the fittest in the market law. The current industry order has become more standardized and the development has become rational. Enterprises need to further improve their internal management capabilities, R & D innovation capabilities and cost control capabilities, so that they can change from a "virtual fat man" to a "muscular" enterprise.

As Mr. Su Zimeng, vice president and Secretary General of China Construction Machinery Industry Association, said: "in the past two years, the whole engineering industry has been in a recession, and construction machinery has temporarily encountered a" labor pains "but is still optimistic about its future development." Yes, the construction machinery industry in recent years is not only experiencing pain, more is drifting in the "bear market", I do not know when the "bull market" of the construction machinery industry will come, let us look forward to that day. (From BMW Shanghai 2014)

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Robots to promote China's equipment manufacturing into the ranks of powerful countries

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Robots to promote China's equipment manufacturing into the ranks of powerful countries

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