After more than 60 years of market cultivation, China's coating and painting industry has developed rapidly, and now it has shown a mature trend. As the country with the fastest economic growth in the world, China has attracted wide attention from enterprises and investors all over the world in the past two decades. In the coating industry, China's total production of coatings has exceeded 9.5 million tons.
After more than 60 years of market cultivation, China's coating industry has developed rapidly and is now mature. As the world's fastest growing economy, China has attracted the attention of companies and investors around the world over the past two decades. In the coating industry, China's total production of coatings has exceeded 9.5 million tons. But in spite of this, China's coating industry is still restricted by many factors-such as the serious homogenization of the industry, the lack of innovation of enterprises, the lag of market services and so on. At the same time, the problem of the imbalance of the integrated development of coatings and painting has gradually emerged.
According to the author's understanding, with the current economic development of our country, the demand of the real estate market has led to the rapid expansion of housing construction projects, which undoubtedly led to the significant growth of the architectural coatings market. In recent years, in the tide of low-carbon and environmentally friendly economic development, the coating industry has developed in the direction of water-based, and various innovative scientific research products have been continuously introduced. However, due to the particularity of coatings, it is not a good product that can have a good market. The relative lag of coating technology has led to a major factor in "dragging.
There is a saying in the industry: "Three-point paint and seven-point construction". No matter how good the industry can only make the coating practical application through painting, showing its rich and colorful decorative properties. Therefore, whether it is the market or the enterprise, the demand for the integrated coating market is getting higher and higher. In the development of the coating industry, it is also necessary to pay attention to the matching and docking of coating, realize one-stop service, and ultimately enhance the competitiveness and docking ability of the industry. Enterprises to go coating integration, how to do a good job of coating integration?
In fact, technology has always been the weakness of the development of China's coatings industry, and it is also the bottleneck facing the development of the downstream industry of coatings. At present, there is no lack of good coating products in China, but due to the lack of good communication between coating manufacturers and downstream enterprises, downstream enterprises or consumers know little about coatings, and coating technology is a difficult problem. To solve this problem, in addition to the communication between the manufacturer and the user is indispensable, the rest is more dependent on the coating integration.
Good service is a magic weapon to win the enterprise. Liu Zuke, general manager of Shenzhen Southern Strategy Marketing Management Consulting Co., Ltd., said in a speech at the 5th China Gold Paint Award "China's Top Ten Paint Brands" award ceremony and the 6th China Paint Enterprise Summit Forum, "The paint industry is the most suitable industry for solutions. If your company's distributors only do 'selling' but not 'marketing', no matter how good the product is, it will be difficult to sell."
Therefore, choosing a good dealer is the key to the integration of painting. For example, Fenlin paint has only entered the Chinese market for five years, but with the strict screening and cultivation of its paint dealers and good pre-sale, after-sales service, it quickly opened a gap in the high-end market.
If the dealer's store is small and broken, and the dealer's service attitude is poor, even if it is a big brand, consumers may have doubts when buying. Because paint is not like products such as food or clothing, it can be distinguished by a taste or a look. The first experience is very important. In addition to dealer stores and dealer services, the most important of course is the sale and after-sales. If enterprises are willing to spend time and money to train a number of professional coating integrated dealers to do a good job of "one-stop service" for consumers, why bother to do a good job in coating sales?
Although it still needs a process to do painting integration, we can also foresee the future. Our paint dealers have exquisite storefronts and do a good job of one-stop professional services before and after sales, so that the distance between consumers and products is no longer far away.
